Independent BI for SEA e-commerce. I answer the expensive questions your spreadsheets can't — which customers really drive margin, which SKUs quietly bleed cash, where orders leak in your funnel. No agency overhead.
Decision-grade dashboards on Metabase, Looker Studio, or your stack of choice. Built around the questions your team actually asks.
Connect your databases (Postgres, Supabase, MySQL) to BI tools. Clean models, documented schemas, no spaghetti SQL.
Cohort retention, RFM segmentation, LTV modeling. Understand who your best customers actually are — and how to keep them.
Which SKUs drive margin. Which are dead weight. Inventory velocity, category trends, and seasonal decomposition.
End-to-end conversion analysis — from traffic source to fulfilled order. Find leaky steps that cost you revenue.
Pick the right tools. Avoid the expensive mistakes. Vendor-neutral advice on your data infrastructure roadmap.
A self-hosted business intelligence stack analyzing transaction data, customer behavior, and product performance for an SEA-based e-commerce operation. Connected to a production Postgres database with read-only access patterns and SSL-secured query routing.
I'm Erdin Ramadhan, a business intelligence consultant based in Indonesia, working with e-commerce brands across the SEA region.
My background is in turning raw transaction databases into the kind of dashboards executives actually open on Monday morning. I focus on clarity over complexity — most teams don't need fancier ML, they need to understand what their existing data is already telling them.
For independent engagements, I work directly with founders, CTOs, and ops leads. No agency overhead, no junior account managers.